Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a

Peter Cheverton - fakta, böcker och kuriosa om författaren Peter Cheverton. I vår författardatabas Key Account Management av Peter Cheverton · Key Account

Läs det här innan du reserverar! Finns boken inne på biblioteket? Det snabbaste sättet att få boken är att besöka biblioteket och låna boken direkt. 2017-06-30 · Key Account Management by Peter Cheverton, 9780749469405, available at Book Depository with free delivery worldwide.

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Title: Increase sales thru more customer meetings – Lokaltapiola Sydkusten. theoretical part consists of customer profitability, performance management, (Cheverton, 2012, ss. Key Account Management. 18, Key Account Management, Peter Cheverton, 2015-02-03, An organization's key accounts are its lifeblood. Key accoun ISBN-13:0749469412. Tyvärr är inte Key account management / Peter Cheverton ; översättning: Fredrik Vrang. av Cheverton, Peter, 1959- | Vrang, Fredrik.

av A Olsson · 2011 · Citerat av 12 — Key Account Management – hur ett sågverksföretag kan hantera sina etableras och utvecklas (Cheverton, 2000). Cannon & Perreault har i

Heimlieferung oder in Filiale: Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status von Peter Cheverton | … Global Account Management explains the significant challenges of establishing a global account strategy and guides you through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients. It shows you the issues you need to consider from the point of view of both your … KAM Definition - Key Account Management is a strategic approach distinguishable from account management or key account selling and should be used to ensure the long-term development and retention of strategic customers.

av A Olsson · 2011 · Citerat av 12 — Key Account Management – hur ett sågverksföretag kan hantera sina etableras och utvecklas (Cheverton, 2000). Cannon & Perreault har i

2.4 Analysmodell. 11.

Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consulting firm specializing in the development of customer-focused business strategies, with a strong focus on Key Account Management and Business Leadership. Säljarnas Riksförbund certifierar yrkestiteln Key Account Manager på europanivå enligt SeQF i i Sverige. Litteratur. Cheverton, Peter (2012) (på engelska). Key account management: tools and techniques for achieving profitable key supplier status (5. ed.).
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Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton.-- 3rd ed. p.

Summary Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status. Key Account Management. : Peter Cheverton. Kogan Page Publishers, Feb 3, 2015 - Business & Economics - 416 pages.
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Key Account Management presenterar enkla och effektiva metoder för att identifiera, vinna, behålla och vårda nyckel¿kunder. Boken är en av få böcker på marknaden som lägger beto¿ningen på de långsiktigt strategiska aspekterna och kanske den enda som sätter fokus …

Without them, you will take a long time and significant effort to reach your goal Key Account Management by Peter Cheverton, March 1, 2004, Kogan Page edition, Paperback in English - 3rd ed. edition Read "Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status" by Peter Cheverton available from Rakuten Kobo. An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resource Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. Key Account Management by Peter Cheverton, 2008, Kogan Page Limited edition, in English - 4th ed. Key Account Management, som fortsättningsvis i denna studie kommer att gå under benämningen KAM, har under senare år fått ett ökat intresse från såväl akademiker som praktiker inom marknadsföring och försäljning (Al-Husan, Brennan, 2009).